After nearly 25 years as a PC, I became a Mac late last month. I didn’t make the switch so I could grow my hair long – bedsides it’s probably too late for that – and I discarded my tie in favor of open collars long ago. The Mac just seemed easier and besides, my [...]
Archive for July 2009
Rethinking Overseas Technical Support
July 15, 2009Scarcity: For Marketers, Less is More
July 6, 2009When Joni Mitchell wrote “Big Yellow Taxi” and the expressive lyric, “Don’t it always seem as though you don’t know what you’ve got ‘til it’s gone?” she may have been onto something. The last of Prof. Cialdini’s weapons of influence centers on scarcity or, as he explains it, the increase in the appeal of an [...]
