Decisions only scare me when I don’t understand their consequences. If I do, and as long as those consequences are acceptable, I’m fine. That’s why when confronted with a challenging decision, I always try to investigate what could result from it. It’s important to me that I weigh the potential positive and negative consequences. My [...]
Archive for September 2009
Unintended Consequences, Decisions and Continental Airlines
September 27, 2009The Changing Face of Marketing and What It Means to Your Company
September 6, 2009The message has always been the brand and the brand has always been the message. Marketing and marketing communications have traditionally been about what is conveyed to the public and to a company’s employees but the changing face of customer service may be altering the way we think of this important role. As more and [...]
