Tonight May Be A Turning Point in Television History
ABC-Disney followed through with its threat tonight by pulling the New York-area WABC-TV from Cablevision after it failed to reach a re-transmission agreement with the cable giant. Some 3 million Cablevision customers in Long Island, Westchester, Brooklyn, and parts of Connecticut and New Jersey were affected.
Regardless of who wins this battle, both companies may lose more than they ever considered. Let’s talk about the unintended consequences.
If people decide they really, really, really want to watch this very popular television event, they may turn to the web and seek the tens, perhaps hundreds of sites, who will be streaming the Oscars over the web. Several million people may learn tonight that they can watch their favorite shows just as easily over the Internet — without paying for it.
If that occurs, Cablevision and ABC-Disney may have educated millions that their companies are not required to deliver home entertainment. And if that happens, the two companies may learn about unintended consequences in a way that they have never intended.
I know I’ll be tuning in to see who is the real winner on Oscar night.Crisis Management, Sales, Strategic Plans, Strategy comment below, or link to this permanent URL from your own site.