Everything that has been done until now has been designed to prepare you to begin the cold calling campaign. When you actually start the campaign, you test your assumptions, validate what you thought to be true and make modifications when appropriate. Your first calls should not be to your primary targets. This is because if [...]
Posted tagged ‘Value Proposition’
The Five Tests of a Sound Strategy
September 24, 2008Assuming that we know “what we want to be,” that is, we now have a vision in place, we can begin to immerse ourselves in deciding the best path toward reaching our destination. Yes, we are finally ready to formalize our business strategy. Strategy is defined based upon (1) the industry and your position within [...]
